Portfolio
Luca + B
is a handmade dog accessories small business based out of Charlotte, NC
Background
What We Did
Lucky Hand established a content schedule rotating through product pictures, dog pictures, and graphics. We connected Luca + B to its community through copywriting and story posts. Hashtag sets were developed for Luca + B to use on their posts. An influencer program was set up and used to garner UGC.
Luca + B came to Lucky Hand with inconsistent posting, little hashtag strategy, low engagement, and no flow of UGC. Luca + B wanted to build an online presence and direct sales towards online platforms.
Results
Luca + B has experienced so much growth since choosing Lucky Hand! Their engagement rate and follower count have increased while maintaining consistent branding across the feed, captions, and stories. Luca + B has a successful influencer program that offers dog influencers coupons for UGC and WoM marketing. Luca + B now has successful and consistent product launches and even giveaways!
Raw Bites by Risa
is a raw vegan bakery based in Charlotte, NC
Background
Raw Bites by Risa came to Lucky Hand looking for someone to post stories, static posts, and reels consistently.
What We Did
Lucky Hand established a content schedule rotating through static posts and reels. Stories were posted consistently incorporating Instagram features, like music, polls, and questions to keep viewers engaged. The strategy developed for Raw Bites focuses on promoting link taps and profile visits. Lucky Hand interacted with and developed the Raw Bites by Risa community to create an engaging atmosphere. Captions are written with a feminine, trendy voice to appeal to the target audience of Raw Bites.
Results
Raw Bites by Risa has experienced so much growth since choosing Lucky Hand! Their engagement rate and follower count have increased while maintaining consistent branding across the feed, captions, and stories. Raw Bites by Risa consistently receives engagement from non-followers (20% follower/80% non-follower) and reaches over 100,000 accounts monthly (current 6k followers).